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Cheat meal brand identity

In the winter of 2021 a cool new corner, Cheat meal, opened at Okhta Park Resort. Cheat Meal an awesome place for those who like to fill up after a winter activities. We developed a signature style, helped them with naming (cheat meal is a "free day" during the diet, when you can eat whatever you want and you don't have to feel bad about it), and created catch phrases for stickers.

The basis of the brand identity was artefacts resembling strokes of squeezed ketchup and mustard. We diluted them with other colors and shapes and balanced them with a grotesque font.

Project team:

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Masha
art director
Polina
designer
Sveta
designer
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