the identity of the food hall Lap Shu
Sometimes the customer comes with "be in all kinds of trends", and sometimes with a request to make a "clean" concise style that will not become obsolete in the next 5-10 years.
Lap Shu is a food hall with an oriental philosophy, haiku as advertising slogans and a bright corporate style. For this project, we have made an exhaustive guide to corporate brand management. The guide-line includes: logo, fonts, icons, staff uniform, menu, mode, window pasting, patterns.
We even composed a series of haiku for this project, which you can read in their social network accounts and partly here with us, it's very nice that they still live on the staff uniform.