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Moon Wear
brand identity

The concept is based on a story about the light and dark side of the moon.
The style is based on a combination of contrasts of dark and light shades and transitions between them, as well as working with negative space.

When creating a design that is double-sided, it works super well when you make one side light and the other side dark. The overall style of the concept is light and minimalistic. We use star constellations as design elements, repeating the contour of patterns for their various products.


Project team:

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Masha
art director
Slava
designer
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