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Nihao, Shifu!
food festival
and culture
to Sevkabel Port

Development of a corporate identity for a new, high-profile festival of food and culture dedicated to the Eastern New Year.
The basis is traditional Chinese style without excessive flirting with trends. It was important to emphasize the authenticity of the atmosphere of the main Chinese holiday. Bright, noisy, intuitively familiar to everyone and instantly catching the eye: design for the Nihao, Shifu festival! - this is “EXTRA EVERYTHING”, but without a hint of cliché.

The new in this story is definitely a well-forgotten old: to create a corporate style for the festival, we were inspired by the composition of ancient Chinese engravings and combined them with the image of a traditional New Year's fun, jianzhi - cutting out festive figures from paper.

Project team:

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Masha
art director
Dasha
designer
Sveta
designer
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